A new seafood retailer 'Catch' needed a contemporary logo, retail graphics and marketing collateral created. Unlike other seafood retailers, Catch wanted to be seen as slick and modern. The logo that was created combines the name in a chunky script font which is friendly yet still professional, along with a brand mark that that forms a 'C' as well as playing on a fish shape. These elements can be used together or independently, which gives the logo alot of flexibility. The tag line plays on the traditional 'Open since 1980' theme that seems to be popular amongst retailers, with a quirky, modern twist.