Glamour Pads, a new company based in the UK, needed branding, packaging and marketing collateral to help sell their innovative new breast feeding pads. The packaging needed to stand out from the competition on the shelf, and be very different to the standard packaging of current breast pad brands. The resulting design is a clean white box with a spot UV pattern (taken from the actual pad) and silver foiling. The logo/brand name dominates the front of the pack. It was important to include a diagram of how to use the product, which is featured on the back along with the benefits of the product.